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RePlate

RePlate

University

UE

Role

UI/UX Designer

Timeframe

1 Week

When

June, 2025

TL;DR

TL;DR

A mobile-first app for Kosovo that connects users with unsold meals from local shops — inspired by Too Good To Go, but adapted with local payment, donation features, and a focus on transparency. Designed to fight food waste, support low-income users, and promote sustainable consumption, all through a simple, e-commerce-style interface.

A mobile-first app for Kosovo that connects users with unsold meals from local shops — inspired by Too Good To Go, but adapted with local payment, donation features, and a focus on transparency. Designed to fight food waste, support low-income users, and promote sustainable consumption, all through a simple, e-commerce-style interface.

Context

Context

This project was part of my UX for Impact course, focused on designing a solution that aligns with the UN’s Sustainable Development Goals (SDGs). I targeted SDG 12 — Responsible Consumption — by designing a platform that tackles food waste in Kosovo. The concept builds on Too Good To Go, but adapts it for a market with high cash use, limited tech adoption in some areas, and a need for transparency and trust.

This project was part of my UX for Impact course, focused on designing a solution that aligns with the UN’s Sustainable Development Goals (SDGs). I targeted SDG 12 — Responsible Consumption — by designing a platform that tackles food waste in Kosovo. The concept builds on Too Good To Go, but adapts it for a market with high cash use, limited tech adoption in some areas, and a need for transparency and trust.

Key problems

Key problems

Surplus food is wasted daily by small businesses.

Many people can’t afford daily meals.

Cultural stigma around “leftover” food.

No easy way to donate meals or trust where the money goes.

Most platforms don’t work well with offline or low-tech users.

What I Did

What I Did

Identified the problem through the lens of the UN SDGs.

Researched local market needs, food habits, and infrastructure.

Analyzed competitors like Too Good To Go, Olio, and Uber Eats.

Defined audiences (students, families, pensioners, vendors).

Mapped flows, pain points, and local barriers (e.g., cash usage).

Designed wireframes, flows, and high-fidelity prototypes.

Focused on real-world usability: offline-friendly, cash-ready, transparent.

Home

Home

Inspired by standard e-commerce layouts, the homepage lets users browse surplus food by category and filter based on preferences. Designed for familiarity and simplicity, it aims to minimize friction and maximize conversions, especially for users new to digital platforms.

Inspired by standard e-commerce layouts, the homepage lets users browse surplus food by category and filter based on preferences. Designed for familiarity and simplicity, it aims to minimize friction and maximize conversions, especially for users new to digital platforms.

Familiar design makes it universally usable.

Easy filtering and categorization.

Achieves AA accessibility standards.

Product to Checkout

Product to Checkout

This screen focuses on clarity and transparency. A progress bar shows how often specific items appear in surprise bags, helping users understand what they’re likely to get. The page clearly displays store info, pricing, discounts, and distance — with a direct link to the user’s preferred map app for easy navigation.

Users can add a donation meal during checkout with one tap. The full order summary is shown clearly before purchase, and the process is designed to be fast, mobile-first, and offline-friendly.

This screen focuses on clarity and transparency. A progress bar shows how often specific items appear in surprise bags, helping users understand what they’re likely to get. The page clearly displays store info, pricing, discounts, and distance — with a direct link to the user’s preferred map app for easy navigation.

Users can add a donation meal during checkout with one tap. The full order summary is shown clearly before purchase, and the process is designed to be fast, mobile-first, and offline-friendly.

Progress bar to easily visualize what item users will likely get from surprise bags.

Understandable information hierarchy.

Donate a meal with one tap.

Achieves AA accessibility standards.

Donations

Donations

Users can support NGOs directly through the app. This section explains where donations go, who they help, and what impact they have — using simple text and trust-building visuals. Designed to be accessible and easy to use for both one-time and repeat donors.

Users can support NGOs directly through the app. This section explains where donations go, who they help, and what impact they have — using simple text and trust-building visuals. Designed to be accessible and easy to use for both one-time and repeat donors.

Information is shown transparently.

Option to donate now or monthly.

Achieves AA accessibility standards.

Reflection

Reflection

This project allowed me to merge user experience with strategy, local insights, and technical constraints. Given that the entire process—from research to design—was completed in about a week, the product remains unfinished, and I’m aware that several key aspects are missing. That said, I believe the outcome is strong and grounded in solid research.

One major challenge was presenting complex topics like transparency and donations without overwhelming users on small mobile screens. If I had more time, I’d revisit the information architecture, explore different donation flow layouts, and refine the messaging to shift the focus from “discount” food to impactful food rescue.

Another area for improvement is in reassurance cues—helping users see the real impact of their actions, like meals saved and the quality of rescued food.

This project allowed me to merge user experience with strategy, local insights, and technical constraints. Given that the entire process—from research to design—was completed in about a week, the product remains unfinished, and I’m aware that several key aspects are missing. That said, I believe the outcome is strong and grounded in solid research.

One major challenge was presenting complex topics like transparency and donations without overwhelming users on small mobile screens. If I had more time, I’d revisit the information architecture, explore different donation flow layouts, and refine the messaging to shift the focus from “discount” food to impactful food rescue.

Another area for improvement is in reassurance cues—helping users see the real impact of their actions, like meals saved and the quality of rescued food.

Other projects

Foleja Homepage Redesign

Foleja Homepage Redesign

Foleja Homepage Redesign

Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.

Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.

Full redesign

Full redesign

Data-driven design

Data-driven design

E-commerce

E-commerce

+25%

+25%

+25%

+25%

Homepage engagement.

Homepage engagement.

Homepage engagement.

+15%

+15%

+15%

+15%

Product click-throughs.

Product click-throughs.

Product click-throughs.

View project

Increasing Checkout Conversion

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Increased conversion

Simplification

Full redesign

-20%

Cart abandonment.

85%

Found easier to use.

View project

Increasing Checkout Conversion

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Increased conversion

Simplification

Full redesign

-20%

Cart abandonment.

85%

Found easier to use.

View project

Increasing Checkout Conversion

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Increased conversion

Simplification

Full redesign

-20%

Cart abandonment.

85%

Found easier to use.

View project

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