Hi! I'm Mal.
A UX Designer specializing in E-commerce, accessibility, and scalable design systems.
I am currently working at foleja.
I have 1.5 years of work experience
mostly in E-commerce.
I create research based, human centered design to achieve business goals.
A UX Designer specializing in E-commerce, accessibility, and scalable design systems.
I am currently working at foleja.
I have 1.5 years of work experience
mostly in E-commerce.
I create research based, human centered design to achieve business goals.
A UX Designer specializing in E-commerce, accessibility, and scalable design systems.
I am currently working at foleja.
I have 1.5 years of work experience
mostly in E-commerce.
I create research based, human centered design to achieve business goals.
A UX Designer specializing in E-commerce, accessibility, and scalable design systems.
I am currently working at foleja.
I have 1.5 years of work experience
mostly in E-commerce.
I create research based, human centered design to achieve business goals.
Kosovo & Germany
Projects
Kosovo & Germany
Projects (More recent)
Projects (More recent)
Projects (More recent)
Launching Serus ($30K MRR in 3 Months)
Launching Serus
($30K MRR in 3 Months)
Launching Serus ($30K MRR)
Serus is the most advanced privacy protection tool on the D2C market. Just 3 months after launch the platform has reached $30K monthly recurring revenue and 100K active users. Serus had a 3% conversion rate the first month it launched, after 4 months of UI/UX design.
Serus is the most advanced privacy protection tool on the D2C market. Just 3 months after launch the platform has reached $30K monthly recurring revenue and 100K active users. Serus had a 3% conversion rate the first month it launched, after 4 months of UI/UX design.
3% Conversion (Month After Launch)
3% Conversion (Month After Launch)
7m Avg Checkout Time
7m Avg Checkout Time
Lead Designer
Lead Designer
$30K
$30K
$30K
$30K
Monthly Recurring Revenue in 3 Months
Monthly Recurring Revenue in 3 Months
Monthly Recurring Revenue in 3 Months
100K
100K
100K
100K
Active Users
Active Users
Active Users
Coming soon
Foleja Homepage Redesign
Foleja Homepage Redesign
Foleja Homepage Redesign
Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.
Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.
Full redesign
Full redesign
Data-driven design
Data-driven design
E-commerce
E-commerce
+25%
+25%
+25%
+25%
Homepage engagement.
Homepage engagement.
Homepage engagement.
+15%
+15%
+15%
+15%
Product click-throughs.
Product click-throughs.
Product click-throughs.
Increasing Checkout Conversion
Increasing Checkout Conversion
Increasing Checkout Conversion
Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.
Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.
Increased conversion
Increased conversion
Simplification
Simplification
Full redesign
Full redesign
-20%
-20%
-20%
-20%
Cart abandonment.
Cart abandonment.
Cart abandonment.
85%
85%
85%
85%
Found easier to use.
Found easier to use.
Found easier to use.
Projects (Older & University)
Projects (Older & University)
Projects (Older & University)
Replate: A food-waste reduction app.
Replate: A food-waste reduction app.
Replate: A food-waste reduction app.
A mobile-first app connecting Kosovars with unsold meals — inspired by Too Good To Go, with local payments and meal donation features to fight food waste and help low-income users.
A mobile-first app connecting Kosovars with unsold meals — inspired by Too Good To Go, with local payments and meal donation features to fight food waste and help low-income users.
End-To-End Design
End-To-End Design
Sustainable
Sustainable
Ethical Design
Ethical Design
2,000 kg
2,000 kg
2,000 kg
2,000 kg
Potential food waste reduction.
Potential food waste reduction.
Potential food waste reduction.
90%
90%
90%
90%
Found ethical.
Found ethical.
Found ethical.
Meetup AR: The future of communication.
Meetup AR: The future of communication.
Meetup AR: The future of communication.
Futuristic AR communication platform concept—designed holographic calls and interactive environments for remote socializing and entertainment.
Futuristic AR communication platform concept—designed holographic calls and interactive environments for remote socializing and entertainment.
Augmented Reality
Augmented Reality
Interactive enviroments
Interactive enviroments
End-To-End Design
End-To-End Design
92%
92%
92%
92%
Found more personal than video calls.
Found more personal than video calls.
Found more personal than video calls.
Coming soon