Mal Kazazi

Mal Kazazi

Mal Kazazi

Mal Kazazi

Hi! I'm Mal.

Kosovo & Germany

Projects

Kosovo & Germany

Projects (More recent)

Projects (More recent)

Projects (More recent)

Projects (More recent)

Foleja Homepage Redesign

Foleja Homepage Redesign

Foleja Homepage Redesign

Foleja Homepage Redesign

Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.

Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.

Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.

Initiated and led a data-driven homepage redesign for Kosovo’s & Albania’s 2nd largest e-commerce platform to improve engagement, product discovery, and conversions.

Full redesign

Full redesign

Full redesign

Full redesign

Data-driven design

Data-driven design

Data-driven design

Data-driven design

E-commerce

E-commerce

E-commerce

E-commerce

+25%

+25%

+25%

+25%

Homepage engagement.

Homepage engagement.

Homepage engagement.

Homepage engagement.

+15%

+15%

+15%

+15%

Product click-throughs.

Product click-throughs.

Product click-throughs.

Product click-throughs.

Increasing Checkout Conversion

Increasing Checkout Conversion

Increasing Checkout Conversion

Increasing Checkout Conversion

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Redesigned Foleja’s mobile checkout after spotting high drop-offs, introducing a sticky bottom sheet for mobile users and smart defaults inspired by Amazon & Airbnb to streamline the experience.

Increased conversion

Increased conversion

Increased conversion

Increased conversion

Simplification

Simplification

Simplification

Simplification

Full redesign

Full redesign

Full redesign

Full redesign

-20%

-20%

-20%

-20%

Cart abandonment.

Cart abandonment.

Cart abandonment.

Cart abandonment.

85%

85%

85%

85%

Found easier to use.

Found easier to use.

Found easier to use.

Found easier to use.

Projects (Older & University)

Projects (Older & University)

Projects (Older & University)

Projects (Older & University)

Replate: A food-waste reduction app.

Replate: A food-waste reduction app.

Replate: A food-waste reduction app.

Replate: A food-waste reduction app.

A mobile-first app connecting Kosovars with unsold meals — inspired by Too Good To Go, with local payments and meal donation features to fight food waste and help low-income users.

A mobile-first app connecting Kosovars with unsold meals — inspired by Too Good To Go, with local payments and meal donation features to fight food waste and help low-income users.

A mobile-first app connecting Kosovars with unsold meals — inspired by Too Good To Go, with local payments and meal donation features to fight food waste and help low-income users.

A mobile-first app connecting Kosovars with unsold meals — inspired by Too Good To Go, with local payments and meal donation features to fight food waste and help low-income users.

End-To-End Design

End-To-End Design

End-To-End Design

End-To-End Design

Sustainable

Sustainable

Sustainable

Sustainable

Ethical Design

Ethical Design

Ethical Design

Ethical Design

2,000 kg

2,000 kg

2,000 kg

2,000 kg

Potential food waste reduction.

Potential food waste reduction.

Potential food waste reduction.

Potential food waste reduction.

90%

90%

90%

90%

Found ethical.

Found ethical.

Found ethical.

Found ethical.

Meetup AR: The future of communication.

Meetup AR: The future of communication.

Meetup AR: The future of communication.

Meetup AR: The future of communication.

Futuristic AR communication platform concept—designed holographic calls and interactive environments for remote socializing and entertainment.

Futuristic AR communication platform concept—designed holographic calls and interactive environments for remote socializing and entertainment.

Futuristic AR communication platform concept—designed holographic calls and interactive environments for remote socializing and entertainment.

Futuristic AR communication platform concept—designed holographic calls and interactive environments for remote socializing and entertainment.

Augmented Reality

Augmented Reality

Augmented Reality

Augmented Reality

Interactive enviroments

Interactive enviroments

Interactive enviroments

Interactive enviroments

End-To-End Design

End-To-End Design

End-To-End Design

End-To-End Design

92%

92%

92%

92%

Found more personal than video calls.

Found more personal than video calls.

Found more personal than video calls.

Found more personal than video calls.

Coming soon

Contact & CV

Contact & CV

Contact & CV

Contact & CV